Privacy Policy
Effective April 22, 2025
The Privacy Policy describes how North County Health Project, Inc. dba TrueCare and our affiliated entities (collectively, “TrueCare,” “we,” or “us”) process personal information about you. This Privacy Policy applies when you visit or use our website, including https://truecare.org/ (“Site”), contact our customer service team, engage with us on social media, communicate with us on behalf of a customer, apply to work for us, or otherwise interact with us.
This Privacy Policy does not apply to personal information collected in the course of your employment with us. Our Workforce Privacy Notice applies to that personal information . If you are a member of our workforce, please contact Human Resources to obtain a copy of our Workforce Privacy Notice.
All of your protected health information maintained by TrueCare, including information you provide on the Site, is also subject to the Notices of Privacy Practices issued by TrueCare under the Health Insurance Portability and Accountability Act (“HIPAA”). The Notices of Privacy Practices may contain additional provisions relating to the use and disclosure of your information that go beyond the terms of this Privacy Policy.
If you have any questions, please contact us as provided below. If you would like to receive this Privacy Policy in a different format, please contact us at communications@truecare.org.
BY USING THE SITE, OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.
Categories of Personal Information We Process
The type of information that we collect depends on your interaction and relationship with us. We may collect the below categories and types of personal information with your consent or as otherwise required or permitted by law.
- Identifiers. We may collect name, postal address, telephone number, email address, financial account information (including credit and debit card numbers), online identifiers (Facebook ID, Google ID, LinkedIn ID, Twitter ID, etc.), and username or email address, combined with password or security question and answer.
- Commercial Information. We may collect records of services obtained.
- Education Information. If you apply to work with us, we may collect education history.
- Payment Information. We may collect credit card or payment information.
- Internet or Electronic Data Usage. We may collect data related to network and website interaction history, IP address, website cookie information, interaction with advertisements, and browsing time.
- Geolocation Data. We collect geolocation data including the general region or area from which you access our Site.
- Professional or Employment Information. If you apply to work with us, we may collect job application details such as your employment history, resume, and references as well as information on any relevant certifications or licenses.
- Inferences. We use information from the categories of personal information described above in order to create inferences about you.
Sources of Personal Information
We collect personal information in the following ways:
- Directly from you. We may collect identifiers, commercial information, education information, payment information, and professional or employment information that you provide directly to us. This included when you are interacting with our services. For example, when you are interacting with a digital person, artificial human, or avatar, or with a system/application for security, authentication, access purposes.
- Automatically. When you access our Site, we may collect internet or electronic usage data and geolocation data using tools like cookies and other tracking technologies.
- From third-parties including vendors and service providers. We may collect identifiers, commercial information, education information, payment information, internet or electronic usage data, and professional or employment information from third parties including vendors and service providers.
- Social media platforms. Depending on the information you choose to share and your privacy settings, we may collect identifiers, commercial information, education information, payment information, internet or electronic usage data, professional or employment information, and inferences. Based on the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook, analyze data about how you interact with our Site and combine it with information on other users to provide us information about you. In addition, we may receive information about you if other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information.
Purposes for Collecting Personal Information
We use personal information for the following business and commercial purposes:
- Transactional Purposes. We use identifiers, payment information, and commercial information to: (i) allow you to receive services that we offer, including booking an appointment with us; (ii) communicate with you; (iii) allow you to create an account with us; and (iv) provide you with customer assistance.
- Recruiting and Hiring. We use identifiers, professional or employment information, education information, and inferences to make informed decisions on recruitment and assess your suitability for the role, communicate with you about your application, respond to your inquiries and schedule interviews, and to reimburse you for any agreed expenses incurred in the application process.
- Analytical Purposes. We use identifiers, commercial information, internet or electronic usage data, geolocation information, and inferences to analyze preferences, trends, and statistics.
- Marketing and Promotional Purposes. We use identifiers, geolocation information and internet or electronic usage data to improve our marketing efforts, for prospecting of new customers, for customer relationship management, for customer engagement, and to provide you with information about us, including personalized marketing communications.
- Combination of Data. We combine information we obtain from different sources with publicly available information, including to create inferences about you. For example, we may combine information that we have collected offline with information we collect online. We combine information that we have collected across other third-party sites. We combine information across devices, such as computers and mobile devices. We may also combine information we get from a third party with information we already have.
- Maintenance and Improvement of our Site and Systems. We use internet or electronic usage data and geolocation data to improve our Site and systems, provide and maintain functionality on our Site and systems, and help us diagnose technical and service problems and administer our Site and systems.
- Develop and Improve our Product and Services. We use identifiers, commercial information, internet or electronic usage data, geolocation data, and inferences to help us develop new products and services and to improve and analyze our existing products and service offerings.
- Security and Fraud Prevention. We use identifiers, commercial information, audio/visual data, payment information, internet or electronic usage data, geolocation data, professional or employment information, education information, and inferences to: (i) protect our Site, premises, assets, systems, products, services and intellectual property; (ii) protect us, our affiliated companies, our employees, and others from fraud, theft, and other misconduct; (iii) conduct vendor due diligence; and (iv) detect and prevent fraud, theft, and misconduct including by verifying the identity of those we are considering hiring and those we are conducting business with.
- Legal. We use identifiers, commercial information, education information, payment information, internet or electronic usage data, geolocation data, professional or employment information, and inferences to comply with our legal obligations, contractual obligations, and other compliance obligations, including reporting requirements, and defend ourselves against allegations, complaints, claims and in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
- Other Purposes. We may use identifiers, commercial information, education information, payment information, internet or electronic usage data, geolocation data, professional or employment information, and inferences for other reasons we may describe to you.
How We Disclose Personal Information
We disclose personal information in the following circumstances:
- Service Providers. We may share personal information with vendors and service providers who support the operation of our products, services, Site, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting providers, lawyers, bankers, tax consultants, auditors, insurers, payment processors, financial institutions, email delivery vendors, internet service providers, operating systems and platforms, recruiting vendors, maintenance and customer support services). In some cases, the vendor or service provider may directly collect the information from you on our behalf.
- Marketing/Analytics/Advertising Partners. We may share personal information with third-party marketing, analytics or advertising partners, including social media platforms and networks, who provide analytics or marketing and advertising services to us.
- Government Entities. We may share information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us.
- Corporate Transaction Recipients. We may share information with potential investors, purchasers, merger partners, and their advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments.
- Other Reasons. We may disclose personal information for other reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information.
How Long We Keep Personal Information
We will retain and use your information for as long as we need it to provide you products or services, or as long as necessary to comply with our legal obligations, contractual obligations, and other compliance obligations, resolve disputes, and enforce our agreements. We use the following criteria to determine retention periods:
- how long the information is needed to provide our products and services and operate our business;
- whether there are contractual or legal obligations that exist that require us to retain the information for period of time;
- whether any law, statute, or regulation allows for a specific retention period;
- whether an individual has agreed to a longer retention period;
- whether the data is considered to be sensitive data; and
- what the expectation for retention was at the time the data was provided to us.
Cookies, Analytics, and Other Tracking Technology
Cookies and Tracking Technology
When you access the website, we (and third-party companies we work with) may collect and store certain information by using technologies such as server logs, cookies, web beacons, clear gifs, tags, e-tags, flash cookies, log files, pixels, code, JavaScript packages, mobile advertising IDs (such as Google’s Advertising ID), cross-device linking, and similar technologies. The information collected includes information about your activities on our Site, IP address, browser or operating system type and version, device IDs, and demographic or inferred-interest information, as well as information or communications you have submitted to us through the Site.
We use this information to understand general usage and volume statistics, how users navigate to and around our Site, what content is viewed or accessed, and which products and services have been obtained. We also use these technologies to keep track of your preferences and profile information. We also use these technologies to allow third-parties to provide analytics and advertising services and serve advertisements on our behalf across the Internet and in mobile applications. For example, our advertising partners may use the fact that you visited our Site to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices. These third parties partners may use this information for our and their own advertising, analytics, attribution, and reporting purposes. To learn more about interest-based advertising, tracking technologies, and how to opt out, please visit http://www.aboutads.info/choices. You can disable the sharing of your personal information for cross-contextual behavioral advertising or targeted advertising through online tracking technology by clicking on the Manage Cookies link on our Site footer and disabling all cookies that are not essential.
Do Not Track Signals
Some browsers have a “do not track” feature. It lets you tell websites you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. Our Sites are thus not currently set up to respond to these signals. For more information on Do Not Track signals, please visit https://allaboutdnt.com/.
Google Analytics
We use analytics services provided by Google Analytics. If you would like more information on how Google uses data when you visit or use our Site, please visit www.google.com/policies/privacy/partners. If you would like to opt-out, Google provides a an opt-out tool which is available at https://tools.google.com/dlpage/gaoptout.
Chatbot Technology
We use chatbots to help provide customer service and support, including through the use of a virtual assistant. A chatbot is a software application that mimics human conversations in text or voice interactions on our website or through our customer service hotline. It enables the communication between a human and a machine, which can take the form of messages or voice commands. The chatbot is designed to work without the assistance of a human operator. It responds to questions posed to it in natural language as if it were a real person using a combination of pre-programmed scripts and machine learning algorithms. When asked a question, the chatbot will answer using the knowledge database that is currently available to it. If you use our chatbot service, we will collect any personal information you provide to use. We will also create, record, and store a transcript of your chat interaction with us which will be shared with and stored by our third-party service providers. We use these transcripts and the information you provide for quality control, customer service, fraud prevention and security.
Links to Other Websites
Our Site may include links to other websites or applications whose privacy practices may differ from ours. If you submit personal information to any of those websites or applications, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit or application that you use.
Third-Party Payment Processors
We use third-party payment processors to assist with processing your payment information. If you pay with a credit card or other form of electronic payment, the payment information that you provide is transmitted to the payment processor who will process and store your personal information.
Security
We strive to follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organization, administrative and physical measures to protect personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use website and share information with caution.
This Site is Not Intended for Children
Our Site is not directed to children under the age of 13. We do not knowingly collect or store any personal information from anyone under the age of 13. If we become aware that we have collected or stored personal information from an individual under age 13, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to communications@truecare.org.
Marketing Communications
Marketing Emails. You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in communications you receive from us. You may also request to opt out of marketing or advertising emails by contacting us at communications@truecare.org. Once we process your request, we will cease using the information for such purposes at no charge to you. If you opt out of getting marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law.
Phone Calls and Text Messages. If you do not want to receive marketing phone calls or text messages from us, please inform us that you no longer want to receive calls from us when you receive a call from us, or reply STOP to a text message from us. You can also opt-out of telemarketing by contacting us at communications@truecare.org.
Processing in the United States
Please be aware that information we obtain about you will be processed in the United States by or service providers or us. By using the Sites or our services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other jurisdictions may be different from the laws in your country of residence. The United States may not afford the same level of protection as laws in your own jurisdiction.
Contact Us
If you have any questions about this Policy or our data practices, please email us at communications@truecare.org.
Updates to Our Privacy Policy
From time to time we may change our privacy policy. We will notify you of any material changes to our privacy policy as required by law. We will also post an updated copy on the Site where this appears. Please check our Site periodically for updates. The “Last Updated” legend above indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of our Site.

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