About TrueCare
We put your health first
TrueCare is one of the most trusted healthcare providers in San Diego and Riverside Counties. Our friendly staff and compassionate physicians specialize in providing quality healthcare and wellness services to underserved communities so people can get the care they need. Our goal is to make healthcare available to everyone in the communities we serve, regardless of income or insurance status.
A Place Where Everyone is Welcome and Respected
Our mission
To improve the health status of our diverse communities by providing quality healthcare that is comprehensive, affordable, and culturally sensitive.
How we did it:
TrueCare will be the premier health care provider for diverse communities in San Diego County and the Inland Empire, characterized by an exceptional patient experience, comprehensive and integrated services, and innovative approaches to clinical care, patient service and business operations.

Our core values
We believe everyone is entitled to quality health care. As an organization that truly cares about your health, we are driven by these values:
- Excellence
- Integrity
- Teamwork
- Quality of Care and Services
- Innovation
- Stewardship
50 Years of Heartfelt Care
In 1971 a small group of dedicated health professionals identified a need to provide comprehensive and affordable quality healthcare to our diverse and underserved communities. They launched North County Health Services (now known as TrueCare) to provide individuals and families with much-needed healthcare. From our first healthcare clinic opening in 1974 we have steadily grown into a network of thriving health centers. Half a century later, we’re still growing!
TrueCare by the numbers:
State-of-the-art health centers
Passionate providers
Years of trust and service
Patients
Visits each year
Dedicated staff
Meet the TrueCare Family!
Our Health Partners
TrueCare is proud to be a fully-accredited, Patient-Centered Medical Home. As an organization, we are recognized through the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home. This verifies our ability to provide the highest quality care and ensures a dedicated team of health professionals will deliver the medical care you need.
CaliforniaHealth+
TrueCare is part of a network of community health centers that serve everyone in our communities, regardless of ability to pay. We are committed to taking care of you and your family with quality medical care, including prenatal, dental, lab and x-ray services, transportation and more. TrueCare is proud to serve as a trusted friend and partner in your lifelong healthcare journey.
Covered California
TrueCare was one of the first health centers in North County to become a Certified Enrollment Entity through Covered CA. Our bilingual staff is always ready to help you find a Covered CA or Medi-Cal plan that works for you and your budget. We also help you fill out and submit the paperwork, and even help you make your first appointment as an insured person or family.
Awards and Recognition
TrueCare is proud to be recognized for our outstanding patient service and excellent work environment. Some of the awards we have won over the years include:
2021: Received the Silver in the Advertising/Ad Campaign category from the Healthcare Communicators of Southern California’s “Finest Awards 2021” for TrueCare rebrand campaign
2021: Honored with the North San Diego Business Chamber Leadership Award – This leadership award honors individuals and businesses who have positively impacted another individual, business, or their community, which recognizes local industry leaders’ great achievements within their companies and in the community
2021: Michelle D. Gonzalez, TrueCare’s CEO selected as a finalist for the SDBJ 2021 CEO of the Year, which recognizes local industry leaders’ great achievements within their companies and in the community
2020: Project Access Partner of the Year Award – Volunteer Health Champions honored for supporting uninsured patients in San Diego
2020: Michelle D. Gonzalez, TrueCare’s CEO was recognized as one of the 500 most influential community leaders by San Diego Business Journal’s “SD 500”
2019: Named Impact Business of the Year by the North San Diego Business Chamber
2019: Received Health Care Communicators of San Diego 2019 Finest Awards for Special Events and Special Publications
2019: Received the HRSA Award of Excellence for outstanding clinical outcomes
2018: Received Health Care Communicators of San Diego 2018 Finest Awards for Promotion of a Single-Day Event and Special Publications
2018: Honored as the 2018 Non-Profit of the Year by the Perris Valley Chamber of Commerce
2017: Received Health Care Communicators of San Diego 2017 Finest Awards for Special Events, Publications, Collateral and Design
2016: Awarded the Peter Barron Stark Companies Award for Workplace Excellence
At TrueCare, our success depends on our employees. We recognize them in many ways, including Employee of the Year, internal newsletter recognition and anniversary recognition.
We are proud to announce that we have achieved the highest-level Patient Centered Medical Home (PCMH) recognition from the NCQA for all primary care health centers.
Annual Reports
Learn more about the impact TrueCare is making within the diverse communities we serve! Our annual report demonstrates our ongoing efforts to bring healthcare to all, including how we operate from a financial and administrative perspective. These yearly updates also highlight the innovative ways we are delivering medical services and community programs to North County and Riverside Counties.
Learn more about TrueCare wellness services.

Primary Care